These were my
series of designs promoting the UHST and the show that we were involved in.
Unfortunately The project was thwarted by a number of changes which distorted
the final outcome would be, for example these ideas were never printed for the
promotion of the charity event as there was not enough funding, and a lack of
communication between the parties involved. I think if from the start we knew
what we were dealing with in terms of finance and what were the realistic
outcomes, instead of being filled with wondrous ideas of 20ft walls filled with
our work or T-Shirts, bags and posters would be available to the guests. We
started with gusto and fizzled out. This is not a generalisation; the evening’s
main attraction was a fascinating fashion show with music and great photography
all inspired by African culture raising over £1000 to help the UHST, we pulled
it off!!
I would like to
talk about the designs briefly, how they were conceived and what they
represented. (Starting from the top and working down) Quite simply I wanted to
create a very bold poster made giving the impression that it was made from raw
materials. The type is from an alphabet I created from apples, this I
considered to be a great look to lettering that gives a rustic handmade look.
You are able to see the apples in their original form, third image down. David
Carson inspires the crosses within the work, it also has a symbolism towards
Christianity, and approximately 80-85% of the population follows the Christian
faith. I wanted to bring in a graphic element to the design, something that
brings it towards the digital side of the world. The location, day and date
were created to give a more informative look, to give the audience a focal
point. The final image was given a filter to give the design a stitched effect.
Again to give the feel of being handmade, throughout the set the date, day and time
are presented in a similar way, varying the colours to coincide with the
backgrounds.